Engineering meets marketing.
A digital strategy is essential to take advantage of the growing opportunities of new technologies. I have more than answers to digital questions. I lead companies from vision to application of new technologies, resulting in stronger digital capabilities. These range from efficient processes to new customer exploration.
Interacting with digital products and technologies is highly effected by a person's emotions and attitudes about using a particular product, system or service. I focus on making digital systems work in the way users would expect it. This involves several disciplines, like customer journey analytics, information architecture, content strategy, usability testing or user experience design.
Applying data-driven marketing is crucial for the distribution of products and services. One of my major skill in supporting brands is the generation of insights from data related to customers. I apply different techniques to build better customer relationships and to increase revenues bit by bit. These include personalization, segmentation or behavioral targeting.
The main benefit of using marketing technologies is the automation of repetitive tasks. Increasing marketing effectiveness on multiple channels, I apply technologies to automate customer segmentation, customer data integration and campaign management. I use different automation strategies and technologies to plan, coordinate, manage and measure marketing activities.
Bridging the worlds between technology and marketing by understanding different fields of expertise. I combine insights and methods in new ways that add business value. Whether this is by analyzing and seeing new business opportunities or by building technological solutions for marketing purposes. I cover the following technological, analytical and strategical product and marketing topics.
Gravitales is a creative studio, that develops and implements innovative concepts, highly effective media campaigns and digital products for corporate and personal brands. The basis of the work of Gravitales is the combination of ingenious ideas and smart data.
Echogramm is the social news app for marketers, digital innovators and business model developers. The app aggregates and curates the best and most important German content, latest news and digital trends. All in one place.
Attention! is the mobile magazine on the future of communication. The magazine deals with current trends, concepts and cases from marketing, entertainment, journalism and research. Together with guest authors, we analyze and discuss media formats, data-driven marketing, new technologies, user experience and storytelling.
Talesbot.io is your digital assistant for planning, creating and analyzing high-quality content. Using artificial intelligence and modern marketing technologies TalesBot.io increases the quality of your content and halves the time for the content creation process.
mii.ventures is a technology incubator and consulting agency for new digital business. The company provides the infrastructure for the development of my own projects and at the same time it is the starting point for clients projects.
I'm a visionary, creative and communicative entrepreneurial mind with a technical background, analytical thinking and strong affinity towards design. With more than six years experience in innovation projects, I have advanced expertise in developing innovative products and embeding them into digital business models. As founder and CEO of mii.ventures I have firsthand startup knowledge. Besides my passion for new technologies, I work effectively as team member, team leader and independently.
My academic education began in engineering. I hold a German "Engineer Diploma" (equivalent to Master of Science) from University of Applied Würzburg-Schweinfurt since 2012. In 2015, I've completed my Masters Degree in Management & Innovation from Steinbeis School of Management and Innovation, Berlin.
Talking about digital innovations, data-driven marketing and new digital technologies is crucial and a lot of fun. From my experience, many organizations suffer from misunderstandings and misconceptions about data and digital technologies. I can fix that: You can hire me to run workshops or for a speaking engagement.
Here are some ideas, topics and workshops I have recently hosted: 'The power of data: data-driven marketing in practice', 'Digital technologies: the ever-evolving ecosystem', 'Innovation 101: Developing digital business models', 'The potentials of artificial intelligence in content marketing', 'Chat interfaces: enabling intelligent applications'.
I published the second weekly summary of marketing and innovation news called 'Echogramm' with a focus on new interfaces like chatbots, augmented and virtual reality.
In the second part of our content strategy podcast, we discussed content formats, distribution channels and how to develop an editorial plan.
Together with Sascha Tobias von Hirschfeld, I wrote an article for zielbar.de on how to use data for better content marketing.
We launched our first episode of the Attention! Podcast. In this episode, I discussed the attention economy with Marc, the co-editor of the Attention! magazine.
I held the seminar "Establishing marketing channels: with the right content strategy to success" during the Würzburger Wirtschaftstage at IGZ, Würzburg.
I trained more then 20 professionals of companies from the Mainfranken area with different backgrounds on innovation, digital disruption, user experience and the development of digital business models at SFT, University Würzburg.
Wrote an article for Attention! about how to use demand tests to enhance brand communication and increase conversion rates.
Setting up, analyzing and evaluating the web analytics system Google Analytics for German toy shop spielzeugkaestchen.de.
Received great resonance for the seminar 'content marketing' at the Service Center of Knowledge & Technology Transfer at the University of Würzburg.
Successfully conducted a 3-month shop optimization program for suesmadewithlove.com - an online shop for personalized fashion accessories - which resulted in a 95% conversion uplift.
With a team of developers, designers, storytellers, data scienctists and marketeers, I have started to develop digital products and services as well as to support start-ups and established companies in transforming their business model.
How can you evaluate emerging technologies? The eBook (German only) gives an overview of the word innovation respectively disruptive innovation. Besides, you learn how to use public data and trend analysis to discover and evaluate the potential of emerging technologies in five steps on the example of 3D Printing.
I successfully applied and started the EXIST business start-up program, which supports graduates and scientists in preparing innovative technology and knowledge based start-up projects.